Instead, consider the event's brand messaging and tone and choose merchandise that will remind delegates of why they had such a positive event experience.įor example, if the tone of your event is relaxed and the messaging is inspirational, why not treat attendees to a calming branded herbal tea so they reflect on your brand whilst enjoying a cup? Don’t settle for environmentally unfriendly plastic promotional items such as pens and toys. The gifts that delegates take home with them should reflect both the event brand and the brand values of the organization behind the event. Branding is more important than ever before. Event Branding IdeasĪn event’s brand is a combination of factors, which may include a logo, set and stage design, exhibition stands, social walls, banners, marketing collateral, goodie bags, and more. ![]() They’ll associate your business with the live event experience, and if you’ve done your job well, that positive association will result in a repeat sale, new customer, or brand advocate. When you brand your event, it helps delegates recall positive emotions relating to a product or service. Shaping how attendees, stakeholders, and sponsors remember your event and what values they associate with it is vital to the growth of the business and the long-term appeal of your event marketing. Your event may not carry the same kudos as an Apple conference, a Mobile World Congress, or a Dreamforce experience, but there are definitely things you can learn from the way that they and others like them fold company branding into their events. ![]() These are all descriptors that could also apply to the Apple brand itself. Apple’s Worldwide Developers Conference is another example, known for its creative sessions, streamlined design, hip entertainment, and modern innovations. These are stand-alone, not-to-be-missed experiences, but if you scratch the surface, the companies who organize them are clearly visible, and their brand values are seamlessly aligned. Think MWC Barcelona, organized by the leading industry trade body for the mobile sector, or Dreamforce in San Francisco, hosted by Salesforce – a cloud-based software company. Those that do it exceptionally well add creativity, tone of voice, plus a trusted delegate experience to achieve a must-attend event. Event marketing departments achieve this with a combination of digital branding (event apps, event website, email marketing) and onsite branding (exhibition stand, banners, badging, set and stage design, etc.). When an event is branded well, it takes on a life of its own whilst maintaining the essence or brand values of the organization behind it.
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